LittleData: когда есть неточности в данных Shopify магазина и Google Analytics

LittleData: when there are inaccuracies in the data of the Shopify store and Google Analytics

At the moment, the integration of Shopify and Google Analytics is not complete.

The problem is that it is not possible to fully track all the events of an online store only on the browser side. Some events occur on the Shopify server side and are not available to Google Analytics scripts.

To remedy this shortcoming, LittleData has developed a solution for tracking all events, both at the level of the buyer's browser and at the level of the Shopify server. Accumulated events are passed to Google Analytics.

Below is a table that shows what additional benefits you get when connecting the LittleData application.

Table comparing the level of analytics of the standard solution Shopify and LittleData. Basic data.
Essentials Shopify Littledata
Pageviews ✔ ✔
Exact order volumes and revenue in GA   ✔
Accurate sales attribution to source of visit   ✔
Support for multi-currency and country stores (✔) ✔
Demographics   ✔
Send data to UA and GA4   ✔

 

Table comparing the level of analytics of the standard solution Shopify and LittleData. Internet trade.
Ecommerce Behavior Shopify Littledata
Viewing products in a list ✔ ✔
Product list view tracking as you scroll   ✔
Clicking on a product in the list   ✔
Product detail view ✔ ✔
Product detail sent when a new variant is selected   ✔
Product image clicks   ✔
Add to cart ✔ ✔
Remove from cart ✔ ✔
Product social shares   ✔
Checkout steps   ✔
Orders ✔ ✔
Orders sent server-side for 100% accuracy   ✔
Refunds   ✔
3rd party checkout attribution   ✔

 

Buyer analytics comparison between Shopify and LittleData
Customer info Shopify Littledata
Shopify Customer ID   ✔
Last transaction date   ✔
Payment Gateway   ✔
Purchase count   ✔
Lifetime Revenue   ✔

 

The effectiveness of the Shopify and LittleData solution for ReCharge and Bold subscription apps
ReCharge or Bold Subscriptions Shopify Littledata
User attribution   ✔
Linking sales to marketing campaings   ✔
Subscription type differentiation   ✔
Automatic domain linking   ✔
Possibility to calculate Customer Lifetime Value   ✔
Possibility to calculate Subscriber Churn Rate   ✔
Possibility to calculate Subscriber Purchase Count   ✔
Segment sales by payment gateway   ✔
Automatically pull PPC data into Google Analytics   ✔

 

The effectiveness of the Shopify and LittleData solution for the UpSell and CrossSell app by CartHook
Carthook Shopify Littledata
User attribution   ✔
Linking sales to marketing campaigns   ✔
Automatic domain linking   ✔

 

The effectiveness of the Shopify and LittleData solution for tracking marketing activity from Refersion
Refersion Shopify Littledata
Track marketing revenue   ✔
Tracking affiliate marketing   ✔
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