LittleData: когда есть неточности в данных Shopify магазина и Google Analytics

LittleData: when there are inaccuracies in the data of the Shopify store and Google Analytics

At the moment, the integration of Shopify and Google Analytics is not complete.

The problem is that it is not possible to fully track all the events of an online store only on the browser side. Some events occur on the Shopify server side and are not available to Google Analytics scripts.

To remedy this shortcoming, LittleData has developed a solution for tracking all events, both at the level of the buyer's browser and at the level of the Shopify server. Accumulated events are passed to Google Analytics.

Below is a table that shows what additional benefits you get when connecting the LittleData application.

Table comparing the level of analytics of the standard solution Shopify and LittleData. Basic data.
Essentials Shopify Littledata
Pageviews
Exact order volumes and revenue in GA  
Accurate sales attribution to source of visit  
Support for multi-currency and country stores (✔)
Demographics  
Send data to UA and GA4  

 

Table comparing the level of analytics of the standard solution Shopify and LittleData. Internet trade.
Ecommerce Behavior Shopify Littledata
Viewing products in a list
Product list view tracking as you scroll  
Clicking on a product in the list  
Product detail view
Product detail sent when a new variant is selected  
Product image clicks  
Add to cart
Remove from cart
Product social shares  
Checkout steps  
Orders
Orders sent server-side for 100% accuracy  
Refunds  
3rd party checkout attribution  

 

Buyer analytics comparison between Shopify and LittleData
Customer info Shopify Littledata
Shopify Customer ID  
Last transaction date  
Payment Gateway  
Purchase count  
Lifetime Revenue  

 

The effectiveness of the Shopify and LittleData solution for ReCharge and Bold subscription apps
ReCharge or Bold Subscriptions Shopify Littledata
User attribution  
Linking sales to marketing campaings  
Subscription type differentiation  
Automatic domain linking  
Possibility to calculate Customer Lifetime Value  
Possibility to calculate Subscriber Churn Rate  
Possibility to calculate Subscriber Purchase Count  
Segment sales by payment gateway  
Automatically pull PPC data into Google Analytics  

 

The effectiveness of the Shopify and LittleData solution for the UpSell and CrossSell app by CartHook
Carthook Shopify Littledata
User attribution  
Linking sales to marketing campaigns  
Automatic domain linking  

 

The effectiveness of the Shopify and LittleData solution for tracking marketing activity from Refersion
Refersion Shopify Littledata
Track marketing revenue  
Tracking affiliate marketing