Top 10 problems for online stores in 2013

  1. Price (flexible discounts)
  2. Variety of products (peer recommendations)
  3. Right size (too high percentage of returns)
  4. The functionality of the site (convenience and continuity of the site)
  5. Speed of operation (if site load time increases by 1 second, the number of visitors drops by 7%)
  6. Search on the site (quality search on the site)
  7. Incorrect information about the availability of goods (validity of inventory)
  8. Navigation (test ergonomics)
  9. Discounts/Sales (provide discounts that are limited in time and for customers' categories)
  10. Images (no picture, no sale)

You can read more about each item on Habra.